They say that if it sounds too good to be true, it probably is. The key is crafting a credible offer you can deliver that your customer finds irresistible.

Founders obsess about making their first few sales. It’s convincing the Early Adopters to buy that you have to worry about.

So you think you know what a product is. It’s more complicated than you think.

Read the descriptions of some tech products and you’ll often be presented with a list of bullets. Impressive as they are, they don’t help customers that much.

This is one of those historic moments when fundamental resets occur. Getting investment is going to get harder before it gets easier.

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